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subject: business to business marketing What variables or issues business marketers should use to determine whether macro segmentation alone is enough for effective organizational market
subject: business to business marketing
What variables or issues business marketers should use to determine whether macro segmentation alone is enough for effective organizational market segmentation?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
