SUBJECT: CONSUMER BEHAVIOR SHORT ANSWERS ASAP a. Identify a reference group that influences you and address the following: What type of group is it? Which
SUBJECT: CONSUMER BEHAVIOR
SHORT ANSWERS ASAP
a. Identify a reference group that influences you and address the following:
What type of group is it?
Which type(s) of social power does it have?
What type(s) of influence does it have on your value perceptions?
b. Discuss the role of social media and word-of-mouth (WOM) in influencing consumer behavior. As a marketer, how is WOM beneficial? How might WOM be harmful?
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Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
