SUBJECT: CONSUMER BEHAVIOUR

Instructions:

1. Choose ONE (1) country.

Choosen country: France

2. Study the food consumption of the people, as well as other info

related to the people in that country. It can be the subculture, religious beliefs, lifestyles,

customs, how they shop, and/or other social and cultural information.

3. Assume that you are working with the Ministry of Tourism, Arts and Culture (MOTAC)

Malaysia. The ministry wants to organize a Visit Malaysia 2023 and showcase that we

have food for all different countries.

Task:

Suggest ONE (1) food product that you can market to the tourists coming from the country

assigned to you when they visit Malaysia. The idea of food products should also take note

of our culture, social beliefs, economic condition, raw material resources, etc.

a. Justify your decisions with TWO (2) reasons and support them with facts or trends.

Do not suggest illegal products, such as drugs, and alcoholic drinks.

b. Develop a marketing mix strategy (4 Ps) for the food product. Justify every decision

that you suggest.