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SUBJECT: Distribution Management CRITICAL THINKING 1. Why is the environmental effect of the channel strategy different from other main marketing mix strategy areas? 2. The
SUBJECT: Distribution Management CRITICAL THINKING 1. Why is the environmental effect of the channel strategy different from other main marketing mix strategy areas? 2. The channel manager has a lot more to worry about in coping with the environmental impact on the channel strategy. Address this statement. 3. Explain why evaluating the performance of channel participants is (or is not) as relevant as evaluating workers employed in the companies
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