Subject : essentials of project management

This is a subjective question, hence you have to write your answer in the Text-Field given below. (a) Why is project management critical both to development of customized products and services and to sustaining lucrative relationships with customers? [3] (b) How is "project management integration" different from "project integration management"? Explain. [3] (c) Give some instances of enterprise environmental factors to be taken into account for developing the project charter. [3]