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Subject : Integrated Marketing communications (this all the information on the question - please support) Very briefly, offer your take on the sales promotion strategies

Subject : Integrated Marketing communications (this all the information on the question - please support)

Very briefly, offer your take on the sales promotion strategies (Roll Up the Rim) used by Tim Hortons.

What marketing and communications objectives to they meet?

How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?

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