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subject: international marketing Select a local product and do the following: Product Description SWOT (PESTEL) Analysis in the local market Competitive Analysis (direct and indirect)
subject: international marketing
Select a local product and do the following:
- Product Description
- SWOT (PESTEL) Analysis in the local market
- Competitive Analysis (direct and indirect)
- Explain the Marketing Strategy (4 Ps in the local Market)
- have to select a country to enter with the local product and justify the selection of the country
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