Subject - Management Theory and Practice

Assessment Parameter Weight age

Introduction 20%

Concepts and Application related to the question 60%

Conclusion 20%

1. Your organization is launching a multi-vitamin capsule aimed at elderly women all over the world during covid-19 times. What forms of business communication tools would you select in order to successfully promote your newly launched product considering the pros & cons of each tool? Do come up with brand nomenclature and tagline too.

(10 Marks)