Subject: Marketing - Distribution Channels

Concept: showrooming

Questions:

1. What is the relationship between the price and service outputs of a product? How does this relationship affect the purchasing decisions of end-users?
2. To reduce showrooming, it is well-known that a retailer (e.g., BestBuy) will also open an online platform. What are two ways a manufacturer can do (e.g., HP, Cannon) to reduce showrooming in a physical retail outlets (e.g., BestBuy)?