Subject - Marketing Management

1. Name the two types of threats a company can have and briefly elaborate any one.
2. Define the terms Willingness to Pay.
3. We are well aware of the 4Ps of marketing. State all 4 and list the 4Cs as viewed by the user / buyer?
4. A school of thought states 'marketing drives consumerism' briefly state the opinion.
5. Elaborate the marketing acronym STP. Briefly explain any two of the three.
6. SimilartoBCGMatrixMc.KinseyGE Matrixisused for evaluatingthe various product lines in a company. Explain the GE Matrix.
7. The process of B2B marketing is more structured than B2C. Explain
8. Man is an social animal. Man has multiple stated needs. State these needs as laid out in the Maslows Pyramid
9. Pricing is driven by two primary parameters name them. When is pricing equilibrium achieved.