Subject: Marketing Management

Questions:-

1. Explain Four stages of Product life cycle

2. Write about diffusion on innovation (innovators, early adaptors, early majority, late majority, laggards)

3. Briefly explain Four service characteristics with examples for each

4. Briefly explain Brand development strategies with examples in each (brand extension, line extension, multibrands, new brands)

5. Write about Positioning tool: perceptual maps with examples

6. Explain Segmenting consumer markets with examples in each

7. Identify points of parity and points of difference with examples each

8. Briefly explain the consumer products & give examples for each.

9. Explain about product mix pricing strategies with four examples.

10. Explain four market targeting strategies with examples in each (full market coverage, multiple segments, single segments and individual segments)