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Subject: Marketing Research Section B: QUESTION 1 (15 marks) After thoroughly considering the problem and research objectives, researchers select a research design which is a

Subject: Marketing Research

Section B:

QUESTION 1 (15 marks)

After thoroughly considering the problem and research objectives, researchers select a research design which is a set of advanced decisions that makes up the master plan specifying the methods and procedures for collecting and analyzing the needed information. Discuss in detail the THREE (3) types of research design used in research.

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