You are a brand manager for a sneaker manufacturer like Nike or Under Armour and are trying
Question:
(a) College-age women
(b) Men over 55 years of age.
What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
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Related Book For 
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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