What is the significance of user generated content when contrasted with social media and traditional media?

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What is the significance of “user generated content” when contrasted with social media and traditional media?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:15 AM

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What is the significance of user generated content when contrasted with social media and traditional media?

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Traditional media includes all the modes of advertisement ...View the full answer

Marketing The Core

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