Subject Name : Consumer Behavior

ASSIGNMENT Select any local/international brand of your choice Assess the advertisements of brand to identify the following: o What factors of perception the brand Is implying to break clutter and gain attention? O What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? o How is the brand motivating the customer? (use theories to strengthen your answer) O Describe the brands personality using the brand personality theory. o Describe the message appeal being used in the advertisement and How? Marking Rubric for Assignment: High Key Distinction 85 Distinction 75 Credit 65 % - P1 55% - 64 P2 50%- Fail 0%- % 49% Weight Components % - 84% 74% 54% - 100 % Understanding of The student The student The student The student The student The student 30 concepts has has has has has just has demonstrated a demonstrated a demonstrated demonstrated barely demonstrated broad good the ability to a basic fulfilled the no conceptual conceptual describe the understanding minimum understanding understanding understanding main elements of the requirements of the of the concepts concepts of using concepts course concepts The entries The entries The entries The entries The entries The entries 50 How well student have reflected provided by provided by provided by provided by provided provided lack advertisement for the student the student are the student are the student barely fulfil a depth of the desired consistently more of a primarily a are primarily the reflection and purpose apply an in dialogic descriptive descriptive minimum are not depth critical reflection than reflection. and lack requirements directed reflection. an in depth depth. for depth of towards a critical reflection purpose. reflection Communication | Highly Well- Good The The The 20 and developed developed communication assignment assignment assignment presentation communication communication and was presented did not was not of a style and and presentation with a basic conform to minimum presentation presentation skills structure and the standard. skills skills presentation requirements clearly Total 100