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Subject Principle of Marketing 2EVISION QUESTIONS FOR MID TERM TEST 1. Briefly explain FOUR (4) types of consumer buying behaviour. 2. Differentiate FOUR (4) types

Subject Principle of Marketing
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2EVISION QUESTIONS FOR MID TERM TEST 1. Briefly explain FOUR (4) types of consumer buying behaviour. 2. Differentiate FOUR (4) types of target market strategies. Provide examples. 3. Identify FOUR (4) microenvironment/internal forces that affect the company's ability to serve its customers. 4. Briefly explain FOUR (4) types of consumer buying behaviour. 5. Identify FOUR (4) macroenvironment/external forces that affect the company's ability to serve its customers. 6. Discuss the elements of the marketing mix . 7. Identify the requirements for effective segmentation. 8. Briefly explain the possible value propositions 9. Delilah has been appointed as a new executive of CIMB Bank in Kuantan, Pahang. She needs a car to transport her to work. Describe the buying decision process that Delilah has to undergo in buying the car 10. Discuss FIVE (5) Stages in the Adoption Process 11. What is market segmentation? Briefly explain the 4 levels of market targeting strategies

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