Subject: Principles of Copy Writing

We are now in the Conditional Movement Control Order or CMCO phase in handling the COVID-19 pandemic in Malaysia. The Government has used all available electronic media to disseminate information but there are still communities in Malaysia that has no access to the internet, tv or radio. The next alternative is print media. Your Communication Agency has been task with printing information leaflets with eye-catching headlines to attract the attention of the target audience. Your agency knows that there are EIGHT (8) approaches in coming out with solid headlines.

1) List and explain any FIVE (5) of the approaches. Use actual product advertisement as an example for each explanation.