Subject Service Marketing

Using readily available information on three education institutions that offer Marketing programs in Guyana:

i) As the owner of a new, soon to launch Marketing school, identify three schools that you would consider as competitors and give details of the programs that would compete with your plans.

ii) For the three named marketing schools, identify with examples how each petal of the Flower of Service is used. If in any case, there is no example for a specific petal, recommend one way this supplementary service can be added.

iii) Utilizing the concept of Service Tiering, indicate with justification, the service offerings, and levels that you would recommend for any one of the education service providers used in (i) above.

iv) Recommend with justification, one (1) new service development that