Question
SUBJECT: SERVICES MARKETING QUESTION A prudently focused consumer aligned marketing strategy allows for companies to retain existing consumers and acquire new ones in both excellent
SUBJECT: SERVICES MARKETING
QUESTION
A prudently focused consumer aligned marketing strategy allows for companies to retain existing consumers and acquire new ones in both excellent & weak economic cycles. Many generic strategies are adapted by companies to gain a successful competitive edge. TheFocus Strategiesare a popular set of strategies that cater to various markets. Explain, with examples, theFOUR (4)Focus Strategies for services. (20Marks)
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
