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SUBJECT: SERVICES MARKETING QUESTION A prudently focused consumer aligned marketing strategy allows for companies to retain existing consumers and acquire new ones in both excellent

SUBJECT: SERVICES MARKETING

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A prudently focused consumer aligned marketing strategy allows for companies to retain existing consumers and acquire new ones in both excellent & weak economic cycles. Many generic strategies are adapted by companies to gain a successful competitive edge. TheFocus Strategiesare a popular set of strategies that cater to various markets. Explain, with examples, theFOUR (4)Focus Strategies for services. (20Marks)

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