Question
SUBJECT: SERVICES MARKETING QUESTION The service concept is denoted by a core product and its supplementary services . A popular notion in describing supplementary service
SUBJECT: SERVICES MARKETING
QUESTION
Theservice conceptis denoted by acore productand itssupplementary services. A popular notion in describing supplementary service elements is by using theFlower of Serviceframework. Based on your understanding of the Flower of Service framework, explain theEIGHT (8)petals denoting the supplementary aspects of the service provided bya restaurant of your choice. Use examples for each petal. (25 marks)
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
