Subject: Strategic Management in a Globalized Economy

Book: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Cengage

Print & eText ISBN: 978-0357125854

Pick a company of choice then, In a recent executive business review, your CEO has tasked you to come up with a strategic proposal on how to improve the company's revenue next business quarter. Over the last several business quarters, the company has been declining in sales and the trend is not headed in the right direction. For you, many decisions pertaining to improvements in the areas of product development, training, marketing, manufacturing processes, quality, and motivating the workforce must be made.

Things to do:

apply the concepts learned thus far in an analysis of internal and external analysis of the company and competition that will enable you to improve in the areas mentioned. Be sure to include the following strategy concepts:

How to approach and establish the vision and strategic objective

What is the overall competitive advantage gained from this strategic proposal

Internal analysis of the company's capabilities and existing resources

External analysis of main competitors and competitive forces

Which generic competitive strategy would be applied with this proposal

What strategic alliances can be made to meet the identified goals?

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