Subject: Strategic Marketing

Question: develop a detailed Strategic Marketing Plan for a company of your choice or the company you currently work for?

For the requirements of this assignment, you assume the role of a marketing consultant. You have to develop a detailed Strategic Marketing Plan for a company of your choice or the company you currently work for. As they need to increase their revenue generation and position their organization within the industry to gain competitive advantage, you have been asked to produce a detailed marketing plan for one-year plan.

In the report you will need to demonstrate an understanding of all the aspects of Strategic marketing planning. You should therefore draw a distinction between strategic and tactical marketing planning, credible SMART corporate and marketing objectives, clear segmentation, targeting and positioning strategies and other global marketing strategies. The revenue projections and recommendation on marketing activities using marketing mix. This can also be used to show the financial implications by way of stating clear revenue projections and costs of individual proposed marketing activities. You are also expected to demonstrate your knowledge of how theory can be utilized in practice i.e. all stages of a marketing plan. The presentation and structure of the strategic marketing plan must have a professional outlook.

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