Subject Strategy and Brand Management

University of Bedfordshire student, you have full access to the following case study:

Hind: Revitalizing a Colombian Tea Brand | Harvard Business Publishing Education

The assessment relates to the recommendation of a branding strategy for Hind (the company in the case study).

Task:

You have been asked to follow on from Assignment 1 and produce a report around brand management strategies for Hind. Your report should have approximately 3,500 words (+/- 10%, excluding the list of references) and must address the following questions:

1. Analyse Hinds brand expansion strategy and assess Hinds brand repositioning strategy.

2. What are Hinds potential growth scenarios? Analyse the pros and cons of each scenario. What impact would each scenario have on Hinds brand identity?

3. Analyse Hinds brand strategy as it relates to social media.