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Subject:MarketingCourse:MARKETING4110 Humour is one of the most popular appeals in marketing communications. Using marketing theories and concepts, 1. define humour appeals in marketing. 2. Then

Subject:MarketingCourse:MARKETING4110

Humour is one of the most popular appeals in marketing communications. Using marketing theories and concepts, 1. define humour appeals in marketing. 2. Then critically evaluate the use of humour appeals in a campaign that is trying to teach/raise awareness about serious issues. For example, Serious issues may include drug driving, sexual consent or undergoing cancer health check. You may wish to utilise one or some of these examples to support, illustrate or contextualise your argument.

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