Submit your individual marketing plan and commitment of what YOU specifically will be doing to market the #FIU BISTRO. A good plan should have the following components:

• Specific commitments on realistic actions
• Dates and calendar of when these actions will take place
• Your primary focus should be on Promotion/Advertising(of the traditional 4 Ps)----The other 3 Ps...product(menu), the price, and place are well established.
• Identify your target audience for each activity along with your specific strategy
• When you think of strategy, what are you trying to accomplish? Brand awareness? Drive more repeat guests? Drive new guests?Improve quality perception? Improve safety perception?
• All actions should be items with zero or negligible cost