subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $$1\mathrm{.}99$ per week and Newsweek to suspend its print edition in favor of an online only weekly edition. What did these companies have to change? $($an action triggered by the technological and social changes in their marketing environments.$)$

organizational cultures

marketing tactics

business models

strategic marketing processes

goals or objectives