Substantiate your answer, and provide any references.

Question

1. Yourcompany has developed a new kind of physical fitness app, and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe at least 3 possible sales promotion activities the firm could use to promote the new physical fitness app.

2. For a service of your choice, list and describe five of the value enhancers that contribute to the total product offer for that service.

3. Differentiate between stocks and bonds in terms of risk and return. For stocks, consider various categories of stocks, such as growth, income, blue-chip and penny stocks.

4 You have created a new product. Describe three different retail distribution strategies. Choose the retail distribution strategy / strategies for your product.