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Description of Change: One notable example of planned organizational change is Apple Inc.'s transition from being primarily a computer hardware company to a diversified technology company with a strong focus on mobile devices and services. This change was initiated by Apple's leadership, led by Steve Jobs, during his second tenure at the company. The transformation involved introducing innovative products such as the iPod, iPhone, iPad, and expanding the iTunes ecosystem.

Type of Change: Planned Change This change was a clear example of planned change. Apple's leadership identified the need to adapt to shifting market trends and consumer preferences. The company proactively decided to diversify its product line and create a seamless ecosystem of hardware, software, and services. The change was strategically planned and executed to maintain Apple's relevance and competitive advantage in the technology industry.

Assessment of Effectiveness: The planned change at Apple Inc. can be considered highly effective. The introduction of products like the iPod revolutionized the music industry, the iPhone transformed the smartphone market, and the iPad created a new category of mobile computing devices. These innovations not only revitalized Apple's financial performance but also significantly impacted the entire tech landscape.

The creation of an interconnected ecosystem, including the iTunes Store, App Store, iCloud, and other services, further solidified Apple's position in the market. This transition allowed Apple to increase its market share, expand its customer base, and achieve record-breaking financial success.

In conclusion, Apple's transformation from a computer hardware company to a diversified technology and services giant was a well-executed planned change. The proactive nature of the change, along with its positive outcomes in terms of innovation, market share, and financial performance, demonstrates its effectiveness in revitalizing the organization and maintaining its competitive edge. Even though, Steve decrease 10 years ago, "his management philosophy helped Apple become the company it is today."