Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Subway, the fast-food restaurant franchise, came out with a promotion offering two footlong subs for $10 during the early days of the Covid-19 pandemic as

Subway, the fast-food restaurant franchise, came out with a promotion offering two footlong subs for $10 during the early days of the Covid-19 pandemic as a way to drive traffic to its restaurants. Franchise owners were not happy with the promotion, claiming they lost money on every sub sold. Assume that the costs related to the cost of one Subway footlong sub and the Subway franchisee include the following (assume a selling price of $10/2, or $5 per sub): Cost Item Details Cost per sandwich

Food Ingredients Per footlong average $1.95

Labor cost per footlong $16.00/hour wage rate and each worker can make 8 sandwiches per hour $2.00

Credit card transaction fee 3% of sales price

Electricity $400 per month divided by 4,000 orders per month $0.10

Rent Rent $1,600 per month divided by 4,000 orders per month $0.40

Franchise fee amortization Franchise and startup fees $43,200 divided by 180 months (15 years) divided by 4,000 orders per month $0.06

Royalty fee (paid to Subway as a franchise fee) 4% of sales price

Advertising fee (paid to Subway as a franchise fee) 7% of sales price

Equipment leasing cost $800 per month divided by 4,000 orders $0.20

NOTE: Assume all subs are paid for with a credit card What is the variable cost of each $10 footlong sub combo sold (remember that the $10 covers two subs)? Enter your answer to two decimal places. Do not enter dollar signs.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Managerial Accounting 1

Authors: Ray H. Garrison

1st Edition

1259114457, 978-1259114458

More Books

Students also viewed these Accounting questions