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Successful business-to-business (B2B) branding strategy should reflect which of the following considerations? Facts and proof points Additional costs of training, implementation, and support Increased scrutiny

Successful business-to-business (B2B) branding strategy should reflect which of the following considerations?

Facts and proof points

Additional costs of training, implementation, and support

Increased scrutiny of return on investment (ROI) of purchasing decisions

All of the answers are correct.

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