Successful firms have a competitive advantage because they are able to identify distinctive competencies and use these to create differential benefits for their customers. Consider University Canada West$($UCW$).$ What distinctive competencies does it have? What differential benefits does it provide for students? What is its competitive advantage? What are your ideas as to how UCW could improve its competitive advantage?

OR Conduct the SWOT analysis for UCW. Think as a business owner and then conduct the situation analysis.