Successful leadership and management of a global firm requires a mind-set that is much more global and outward-focused, and to have different views in how diversity is perceived. At the core of an effective leadership practice in this environment is how leaders communicate to their employees to engage and motivate them to achieve organisational goals.
You are required to choose a global Multinational Enterprise (MNE) of your choice in South East (SE) Asia and produce a 3,000 words case study report. The report must include the following discussions:

i. Introduction of the company; its operations in SE Asia
ii. Background of the leadership team, management style and organisational culture
iii. Conceptual framework and theory
iv. Analysis of the relationship between organisational culture and communication practices
in the context of leadership and management in cross cultural environment
v. Evaluation of organisational culture and communication effectiveness
vi. Recommendations
vii. Conclusion

Students are required to submit their individual assignment to Turnitin via APU’s LMS with the given format by day, date, month 2021. The individual assignment should be a formally written document, the contents of which should not exceed 3,000 words (excluding appendices).