Successful market segmentation means satisfying the needs of existing and potential customers in a clearly defined market. The choice of the market to be addressed or 'served market' will be based around decisions relating to:the types of customers; the geographic scope; the areas of 'value-added' in which the service firm decides to operate; and

Select one:

a.

e-commerce opportunities.

b.

the range of service options.

c.

external scope.

d.

budget confines.

Can you tell me why you chose that specific answer?