Question
Suggest annual marketing plan for a new 2021 year considering COVID 2019 pandemic situation that can be applied for the chosen brand. 4. Marketing CommunicationsPlan
Suggest annual marketing plan for a new 2021 year considering COVID 2019 pandemic situation
that can be applied for the chosen brand.
4. Marketing CommunicationsPlan for 2021
Create IMC campaign Idea by taking into account chosen positioning of the brand
Design storyboards and other visuals to present IMC campaign idea
Select the Communication Channels and frequency
o Managing Digital Communications
o Managing Personal Communications
Media and events timetable for 2021 considering COVID 2019 pandemic situation in
Uzbekistan
Establish the Total Marketing Communications Budget?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
