Question
Suggest at least two socially responsible marketing strategies for a business if its mission is to support healthy families, healthy communities, and a healthy world.
Suggest at least two socially responsible marketing strategies for a business if its mission is to support healthy families, healthy communities, and a healthy world. How might the organization ensure that its message is carried out in alignment with the goals of the mission?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
