Suggest some business reasons to explain the changes in gross profit $s and gross profit margin for each company.

Morningside Farms Gross Profit Increased Gross Profit $s. Increased Gross Profit Margin (Thousands of $s) 2014 2013 Change Change % Revenue Cost of Goods Sold Gross Profit Gross Profit Margin(%) 9% 6% $5,730 $2,681 $3,049 53.2% $5,275 $2,530 $2,745 52.0% $455 $ 151 $304 11%