Question
Suman Ltd manufactured and sold 1000 electric irons last year at a price of Rs 800 each. The cost structure of electric iron is as
Suman Ltd manufactured and sold 1000 electric irons last year at a price of Rs 800 each. The cost structure of electric iron is as follows:
Particulars
Per unit (Rs)
Materials
200
Labour
100
Variable overheads
50
Total marginal cost
350
Factory overheads (fixed)
200
Total Cost
550
Profit
250
Sales
800
Due to heavy competition, price has to be reduced to Rs 750 as suggested by the marketing manager. Is it a good idea?
Assuming no change in costs, calculate the number of electrical irons that would have to be sold at the new price to ensure the same amount of profit as that of the last year.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
To determine if reducing the price to Rs 750 per unit is a good idea we need to evaluate whether the company can still achieve the same profit despite ...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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