Summarise in 100 words The intersection of rising food costs and consumer health safety is emerging as a critical issue in today's economy. Recent research from Dalhousie University's Agri-Food Analytics Lab, in partnership with Caddle, provides alarming insights into how financial pressures are influencing food safety behaviours among Canadians, with significant public health impacts. The study surveyed 9,109 Canadians, revealing that 58 per cent of respondents are more inclined to eat food near or beyond its "best before" date due to economic pressures from rising food prices. This trend is not marginal but indicative of a broad shift in consumer behaviour driven by financial necessity. Alarmingly, 23.1 per cent of these individuals consistently consume such foods, and an additional 38.6 per cent do so frequently. This risky behavior has direct health consequences:20 per cent of those surveyed reported sickness related to consuming food products past their "best before" date. The data becomes even more concerning among Millennials, where 41 per cent have experienced foodborne illnesses under similar