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Summarize and discuss the role of technology in pursuing the three imperatives mentioned in the article 'Service interaction in a digital world', available at the
Summarize and discuss the role of technology in pursuing the three imperatives mentioned in the article 'Service interaction in a digital world', available at the following link.
http://www.mckinsey.com/business-functions/operations/our-insights/service-innovation-in-a-digital-world
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