Summarize how you considered your visual market research findings in the mood board. Include links to the websites or advertisement campaigns of the 4-5 competitors you researched. Consider the following questions to guide your research for your response:

1. Which design elements were common in all or most of the competing advertisements?
2. How did the competitors' use of colors and typography influence your mood board? How have the competitors used colors and typography to highlight the call to action?
3. How did the competitors' choice of imagery influence your mood board?
4. Did you find shapes, patterns, iconography, and illustrations in your competitors' advertisements? How did they use these elements in their designs?
5. How have you ensured that your mood board has some elements that stand out from the competition?
6. If you were the target audience for the competing advertisements, would you be attracted to them? Why or why not?
7. What aspects of your competitors' campaign designs have you included or avoided in your own mood board?