summarize The third chapter, 'The Light in My Head Went Out' is devoted to Fabio Rose, a Brazil entrepreneur who electrified rural areas. Rice production was one of the main sources of income for rural population in Palmares. Thus, lack of water and irrigation deprived most of small farmers a chance to produce high quality crops. One evening, Rosa watched an interview with Ennio Amaral who described his vision and conception of electrification. "With cheap electricity poor farmers could drop wells and irrigate their land" (Bornstein 22). Rosa no longer introduced this method and electrified rural areas. In order to ensure success of this enterprise, he educated and trained workers, "added a credit mechanism so they could take loans to prepare their land" (Bornstein 25). Rosa mobilized political support and available resources, transformed the traditional method of electrification in accordance with needs and demands of rural communities. His role was "to take things beyond theory and find practical solutions" (Bornstein 29)