Summarize this paragraph using in-text citations "This month's Design Brief is a challenge to improve your new product and process quality. I realize that this may not be a particularly popular topic right now. Many would rather talk about breakthrough innovation or shipping minimally acceptable products. But the news is full of stories about serious quality issues in nearly every industry. Boeing, Ford, Tesla, and many other companies continually struggle with quality spills and recalls for which some even publicly blame their customers and others, predictably, revert to the "5 who's" blame protocol. Frankly, this discussion is long overdue. Those who are part of the lean community understand that basic quality is meeting or exceeding customer expectations and is foundational to a lean enterprise. We also know that the cost of re-work and returns can be enormous. Worse is the hit your reputation takes. Some organizations never recover. But even the most seasoned lean practitioner can get distracted by the "new" and