Summary: "As the founder of a new "ethical" bank focused on environmental sustainability, Jay McGuane realizes that he has to come up with clear rules about how the board should make decisions on "values" grounds--and quickly. Already, the bank is facing loan approvals involving two hot-button issues. Without clear guidelines, the bank's directors may fall into bitter squabbling, which could lead to resignations, negative media attention, and a flight of investors. Expert commentary comes from Ken LaRoe, chairman and CEO of First Green Bank, and John Replogle, president and CEO of Seventh Generation."

https://hbr.org/2014/04/can-an-ethical-bank-support-guns-and-fracking

1. What is the situation and what do you actually know about it from reading the case?
2. What issues are at stake?
3. What questions do you have and what information do you still need? Where and how could you find it?
4. What problems need to be solved?
5. What are all the possible options? What are the pros and cons of each option?
6. What are the underlying assumptions for the parties in the case and where do you see them?
7. What criteria should you use when choosing an option? What does that mean about your assumptions?
8. What kind of financial analysis would best help you make decisions about the business options in this case?