Summary of case

The closing case explores the international expansion of Tata Motors. The Indian multinational exports cars and other vehicles worldwide under its Tata Motor Cars, Jaguar Land Rover, Tata Daewoo, and Tata Hispano brand names. Tata Motors wants to double its exports within two years, with a particular emphasis on expanding its exports to the Middle East, Africa, and Latin America.

Question:

1. Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited, a British automotive company which has its headquarters in the United Kingdom. It is also subsidiary of Indian automotive company Tata Motors. How can Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors in its exporting?

2. As of this time, Tata Motors hasn't entered the US market. Why do you think that is the case? The answer to this hasn't really been discussed in the Case, but do some research on your own (and based on the information I have provided and what you have learned so far). Do you think Tata will be successful in the US market? Should they start building in the US?