summary of shop thursdays: post covid-19 strategy

In June 2020, Gillian Piltz, co-founder of Shop Thursdays (Thursdays), had just ended a conference call with her two business partners, Rita and James Benzacar. Thursdays was a retail boutique and lifestyle brand specializing in trendy womenswear. Like many retailers, Thursdays had been forced to close its brick- and-mortar stores amid the global pandemic (COVID-19). During this time, Thursdays had seen a dramatic increase in online sales. Piltz had just finished reopening Thursdays retail storefront in Summerhill, Toronto, but was wondering what to do about Thursdays other location in the downtown financial core.