SUMMARY OUTPUT Dependent Variable: Checkins Regression Statistics Multiple R 0.6456 R Square 0.4168 Adjusted R Square 0.3994 Standard Error 316.70 Observations 1,309 ANOVA SS MS F Significance F Regression 38 9.10E+07 2.40E+06 23.97 0.0000 Residual 1,270 1.27E+08 1.00E+05 1,308 2.18E+08 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% (Intercept) -163.90 167.00 -0.98 0.3266 -491.53 163.74 PayDay 96.68 35.91 2.69 0.0072 26.22 167.14 New Years -649.04 192.26 -3.38 0.0008 -1,026.22 -271.87 MartinLutherKing 862.09 160.58 5.37 0.0000 547.06 1, 177.13 SuperBowl -679.67 165.35 0.0000 -1,004.05 -355.29 ValentinesDay -443.61 161.97 -2.74 0.0063 -761.38 -125.85 Chinese NewYear 175.81 63.79 2.76 0.0059 50.67 300.95 PresidentsDay 1,303.94 161.74 8.06 0.0000 986.63 1,621.26 Easter -234.93 170.28 -1.38 0.1679 -568.98 99.13 Passover -4.74 58.81 -0.08 0.9358 -120.11 110.63 MothersDay 19.93 160.91 0.12 0.9014 -295.75 335.62 MemorialDay 225.60 161.07 1.40 0. 1616 -90.40 541.59 FathersDay -65.76 160.99 -0.41 0.6830 -381.59 250.07 July4th -338.44 160.77 -2.11 0.0355 -653.85 -23.02 LaborDay 16.67 186.27 0.09 0.9287 -348.76 382.11 RoshHashanah 78.09 108.33 0.72 0.4712 -134.44 290.62 Yomkippur -113.36 130.28 -0.87 0.3844 -368.95 142.23 ColumbusDay -47.59 185.06 -0.26 0.7971 -410.65 315.47 Halloween -301.57 183.55 -1.64 0. 1006 -661.67 58.52 VeteransDay 56.98 183.79 0.7566 -303.59 417.56 Thanksgiving 79.32 186.23 0.43 0.6702 286.04 444.68 Chanukah -36.42 64.25 -0.57 0.5709 -162.45 89.62 Christmas -308.66 188.71 -1.64 0.1022 678.88 61.56 Sunday 561.72 35.77 15.70 0.0000 491.55 631.89 Monday 288.05 41.33 0.0000 206.97 369.13 Tuesday 96.89 42.27 2.29 0.0221 13.96 179.81 Wednesday 145.22 41.30 3.52 0.0005 64.20 226.24 Thursday 266.61 37.87 7.04 0.0000 192.31 340.90 Friday 604.89 32.95 18.36 0.0000 540.24 669.54 2010 148.75 38.49 3.86 0.0001 73.23 224.27 2011 199.28 38.41 0.0000 123.92 274.64 2012 224.26 29.01 7.73 0.0000 167.35 281.17 TotalRewards 0.29 0.07 4.05 0.0001 0.15 0.43 SpecialEvent .19 0.07 0.0092 0.05 0.34 VIP -0.17 0.0777 -0.35 0.02 FreeIndependent 6.60 0.0000 0.28 0.52 Wholesale 0.12 0.10 1.12 0.2618 -0.09 0.32 Group 0.26 0.05 5.73 0.0000 0.35 Rate -0.42 0.20 -2.08 0.0379 -0.81 -0.02