Summing up of the Weighted Score of Each Factor:

In the last step of the External Factor Evaluation matrix, the weighted score of each factor is summed up in order to ascertain the total weighted score for the entire organization. The organization that has the highest possible score is $4\mathrm{.}0$ & the lowest possible score is $1\mathrm{.}0$ while the average possible score is $2\mathrm{.}5.$

External Factor Evaluation Matrix of Lotte Hotel