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Summit Products, Incorporated is interested in producing and selling an improved widget. Market research indicates that customers would be willing to pay $86 44 for
Summit Products, Incorporated is interested in producing and selling an improved widget. Market research indicates that customers would be willing to pay $86 44 for such a widget and that 46,000 units could he sold each year at this price. The current cost to produce the widget is estimated to be 554. Summit has learned that a competitor plans to introduce a similar widget at a price of $76. In response, Summit may reduce its selling price to $76. If Summit requires a 25% return on sales, what is the target cost for the new widget? Multiple Choice 0 $21 50 $76.00 $57.00 0 0 $19.00 C)
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