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Sunanda's Stationery produces a wide variety of stationery items for university bookstores. Its sales and profits are currently disappointingly low, so the company plans to

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Sunanda's Stationery produces a wide variety of stationery items for university bookstores. Its sales and profits are currently disappointingly low, so the company plans to hire some new marketing personnel and to form a new marketing team. However, the labour market proves to have a shortage of qualified marketing people. In these circumstances, which of the following strategies is the most likely to help Sunanda's Stationery improve its performance? Select one a. Increase its salary levels offered to new marketing personnel b. Diversify into the production of other items. c. Continue in its present state Od Increase its scale of production lastead of hiring new people

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