Question
Sunland Profiles provides testing services to school districts that wish to assess students reading and mathematical abilities. Last year Sunland evaluated 39,000 math tests and
Sunland Profiles provides testing services to school districts that wish to assess students reading and mathematical abilities. Last year Sunland evaluated 39,000 math tests and 13,000 reading tests. An income statement for last year follows.
Math Testing | Reading Testing | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Total | Per Unit | Total | Per Unit | Total Company | ||||||
Sales revenue | $780,000 | $20 | $468,000 | $36 | $1,248,000 | |||||
Variable expenses | 546,000 | 14 | 234,000 | 18 | 780,000 | |||||
Contribution margin | $234,000 | $6 | $234,000 | $18 | 468,000 | |||||
Fixed expenses | 234,000 | |||||||||
Operating income | $234,000 |
In an effort to raise the demand for reading tests, managers are planning to lower the price from $36 per test to $20 per test, the current price of the math test. They believe that doing so will increase the demand for reading tests to 39,000. Prepare a contribution format income statement reflecting Sunlands new pricing and demand structure.
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